{"id":4361,"date":"2021-11-04T14:00:00","date_gmt":"2021-11-04T14:00:00","guid":{"rendered":"https:\/\/news.dream.press\/?post_type=customer-spotlight&p=4361"},"modified":"2025-05-06T20:26:54","modified_gmt":"2025-05-06T20:26:54","slug":"jos-velasco","status":"publish","type":"customer-spotlight","link":"https:\/\/news.dream.press\/news\/customer-spotlight\/jos-velasco\/","title":{"rendered":"To Guadalajara Web Developer and WordPress Fan, the Simple Life is Everything"},"content":{"rendered":"\n

For Jos Velasco<\/a>, computers have always been magic.<\/p>\n\n\n\n

\u201cWe didn\u2019t have a computer at home, but every time I had the opportunity to use one it blew my mind,\u201d remembers Velasco, who grew up in Guadalajara, Mexico. In elementary school computer classes, Velasco learned to program a pixelated turtle \u2014 with Logo, a language developed for children<\/a> \u2014 to draw shapes, change colors, and more.<\/p>\n\n\n\n

Putting technology within his control was mesmerizing, and Velasco was hooked. \u201cFrom the age of 10 I liked to make computers work for me,\u201d he says.<\/p>\n\n\n\n

He never stopped making tech work for him \u2014 today, Velasco is a WordPress web developer working for himself. He\u2019s a huge proponent of open source technology, harnessing it to make his clients\u2019 dream websites a reality both as a freelancer and as part of Monday Lovers<\/a>, a small agency he co-founded with a graphic designer in 2014.<\/p>\n\n\n\n

\u201cWe create websites that look and perform well, that are easy to edit by our clients and by ourselves,\u201d Velasco explains. Along the way, he\u2019s relied on DreamHost \u2014 initially recommended to him by a client \u2014 to power his websites, including both professional and personal projects.<\/p>\n\n\n

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The Simple Life<\/h2>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

The Guadalajara neighborhood Velasco grew up in was a peaceful place. \u201cLiterally the neighborhood where I grew up is called \u2018La Calma,\u2019\u201d he says. \u201cAs a child I used to play in the street with my neighbors without having to be monitored by my parents; we played soccer all day and in summer had water balloon wars.\u201d<\/p>\n\n\n\n

The passion for tech Velasco discovered at school only escalated when his sister\u2019s then-boyfriend brought over \u201cgames like Doom, the Prince of Persia, and some classic racing games on floppy disks.\u201d<\/p>\n\n\n\n

When beginning college at ITESO<\/a>, what he would study wasn\u2019t really that much of a question: \u201cI studied computer systems engineering because I like working with computers and I am very visual,\u201d Velasco remembers. \u201cI was torn between studying graphic design and programming and I realized it would probably help me more to know how to program in the future.\u201d<\/p>\n\n\n\n

Related:<\/strong> The Best Online Resources to Learn How to Code<\/a><\/p>\n\n\n\n

Nowadays, Velasco doesn\u2019t do much programming; his passion is in the visual design of a website. However, the problem-solving skills he picked up from studying programming did help him throughout his career, first working in various advertising agencies and for small to mid-size businesses.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

But working in an office, for one company, never suited Velasco. He\u2019s since found his place as a freelance web developer, working from home \u2014 once again in a quiet Guadalajara neighborhood \u2014 now living a simple life with his wife, Diana Martin<\/a>. She\u2019s an artist and was one of his first web design clients.<\/p>\n\n\n\n

\u201cPart of our peace of mind has to do with the fact that we don\u2019t own many things, we decided not to buy a car or go into debt with a house,\u201d Velasco says. \u201cA simple life gives us the possibility, for now, to vacation whenever we can in Japan.\u201d They\u2019re hoping to return soon to exhibit Martin\u2019s artwork, but with the pandemic limiting travel, they\u2019re content watching \u201cwalkTuber\u201d tours of Tokyo (here\u2019s one of their favorite tours<\/a>, if you\u2019re curious).<\/p>\n\n\n\n

Related:<\/strong> Honoring Japanese Tea with the Urasenke Tankokai L.A. Association<\/a><\/p>\n\n\n\n

Monday Goals<\/h2>\n\n\n\n

Monday\u2019s a great day to start fresh with new dreams and new ideas, says Velasco. That\u2019s also the day clients tend to reach out with new goals.<\/p>\n\n\n\n

So when he and a graphic designer teamed up in 2014 to provide complete website services, including branding, SEO, design, web development, and content creation, they decided to name their agency Monday Lovers.<\/p>\n\n\n\n

Monday Lovers has six team members \u2014 including a photographer and a journalist \u2014 all working from home, each \u201ccommitted, hard working, and reliable.\u201d<\/p>\n\n\n\n

Related:<\/strong> 16 Ways to Stay Focused When You\u2019re Working from Home<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Every day of the week \u2014 including Monday \u2014 they show up to provide their clients with everything they need for a quality website.<\/p>\n\n\n\n

\u201cWe work with any client regardless of their size or business, from a professional to a multinational or the government,\u201d Velasco says. \u201cOur goal is to match together the best, most suitable available technology for our clients needs according to each individual project. We create websites that look and perform well; that are easy to edit by our clients and by ourselves.\u201d<\/p>\n\n\n\n

For Velasco, an easy-to-edit website means one thing: WordPress. He\u2019s a huge fan of the CMS (DreamHost is too<\/a>, for the record) and even started a Guadalajara WordPress group<\/a>.<\/p>\n\n\n\n

WordPress\u2019s Gutenberg editor<\/a> has made his life easier as a developer: \u201cI no longer have the need to use layout plugins; with Gutenberg I can achieve most of my goals.\u201d Velasco is looking forward to future features such as real-time collaboration and multi-language support.<\/p>\n\n\n\n

\u201cThanks to open source software like WordPress, it is possible to access state-of-the-art technology without having to shell out large amounts of money,\u201d Velasco says. \u201cIt is democratic. It is a way of ensuring that the work built between all can have continuity and does not fall into a few hands. Open source is noble and human.\u201d<\/p>\n\n\n

\n\t
\"Ad<\/div>\n\n\t\n\t\tDreamPress<\/span>\n\t\t<\/svg>\n\t<\/a>\n\n\t
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\n\t\t\tWordPress + DreamHost\n\t\t<\/h2>\n\t\t

\n\t\t\tOur automatic updates and strong security defenses take server management off your hands so you can focus on creating a great website.\n\t\t<\/p>\n\n\t\t \n Check Out Plans <\/a>\n\n\t<\/div>\n<\/div>\n\n\n

Building Dreams<\/h2>\n\n\n\n

After more than a decade in the business, Velasco finds clients through reputation and word of mouth. These days he retains a few trusty clients he knows well, so he can focus his attention on providing customized service over ongoing projects.<\/p>\n\n\n\n

\u201cI love finding people who want to start a project but whose ideas are just a dream and have the pretext of not knowing how to program to make it come true,\u201d Velasco explains. \u201cI really like to remove that pretext, that technical barrier and make it as easy as possible for people to publish as soon as possible.\u201d<\/p>\n\n\n\n

Velasco\u2019s favorite projects involve reimagining print publications for the web. Creating the web version of his university\u2019s magazine is a recent example. To replicate the distinct feeling that comes with an individual print issue while maintaining the overall unity of the publication, the site changes colors with each edition (find examples here<\/a> and here<\/a>).<\/p>\n\n\n\n

\"Magis<\/figure>\n\n\n\n

\u201cI also had the honor of bringing to the digital world a printed magazine, Replicante<\/a>, which continues to be a cultural reference in Mexico,\u201d Velasco says. \u201cBest of all, in my opinion, it showed that few skilled people can run a renowned publishing project over the years.\u201d<\/p>\n\n\n\n

In the end, though, Velasco adds, websites are not printed media \u2014 they change and evolve constantly and need to keep being reimagined to keep up with new trends and incorporate new technology and processes. So Velasco seeks out new functionalities he can introduce to his clients and implement them on current websites. Sometimes he introduces clients to new and new-to-them processes by creating a custom \u201cshow and tell\u201d they can refer to asynchronously, such as this Gutenberg<\/a> demo he created.<\/p>\n\n\n\n

\"Replicante<\/figure>\n\n\n\n

Related:<\/strong> What Is WordPress Full-Site Editing? And How Will It Affect Your Site?<\/a><\/p>\n\n\n\n

\u201cA good website is one that is good for something,\u201d Velasco says. \u201cThe purpose of each project can vary incredibly, but if it has good content and meets a specific objective and is enjoyable for me, you have won. In addition, if you take into account basic principles of usability and accessibility, it can make the difference between wanting to close it as soon as possible or get engaged and connect.\u201d<\/p>\n\n\n\n

In building websites and pitching ideas to clients, Velasco focuses on the big picture. A good design, he says, won\u2019t impress if it doesn\u2019t have the content or serve the purpose the client intends. \u201cI think that you can save a lot of headaches,\u201d he says, \u201cby not forgetting that you are making a website \u2014 you can always edit the details.\u201d<\/p>\n\n\n\n

A Heart-Winning Host<\/h2>\n\n\n\n

One client that sought Velasco out was a web designer for a film festival in Brazil. She found him on Google while looking for help keeping the WordPress website up and running the whole week of the festival. Velasco was happy to take the job \u2014 especially after the festival organizers agreed to fly him and his girlfriend (now wife) down to Rio de Janeiro.<\/p>\n\n\n\n

Related:<\/strong> Bogot\u00e1 Marketers Inspire Local Entrepreneurs with Focus on Brand and Sustainability<\/a><\/p>\n\n\n\n

Another perk of the gig: discovering an awesome web host. \u201cAbove all, it was clear to me that DreamHost had never disappointed her,\u201d Velasco remembers. \u201cShe spoke highly of the DreamHost support.\u201d<\/p>\n\n\n\n

After that experience, \u201cDreamHost gained my heart,\u201d says Velasco. He was converted.<\/p>\n\n\n\n

The best part about working with DreamHost? \u201cThat I hardly ever need to contact them,\u201d Velasco says. And when he does, he knows he can count on a quick, competent solution.<\/p>\n\n\n\n

\u201cI really like the independence and speed with which the sites load, their scalability and security,\u201d he says. \u201cDreamHost is really the only hosting service that I would recommend \u2014 and I have known many of them.\u201d<\/p>\n\n\n\n

DreamHost is home to Velasco\u2019s client and professional sites and to his personal projects.<\/p>\n\n\n\n

Phrases to Remember<\/h2>\n\n\n\n

One of these personal web projects is a Spanish-language movie quote website, Frases de la Pel\u00edcula<\/a>.<\/p>\n\n\n\n

\u201cI wanted to keep a record of the movies I watched because I have a very visual memory but tend to forget the phrases,\u201d Velasco says. Plus, when he got started, there wasn\u2019t much similar content available on the internet in Spanish. So the website became a personal laboratory as he practiced building, managing, and growing websites.<\/p>\n\n\n\n

\u201cI have total control of decisions,\u201d he says, a freedom he doesn\u2019t have with paid client projects. \u201cIt is important to have your own projects because you can verify your true ideas beyond what the clients ask of you. You can afford to turn the ads on and off, move everything around, mess up the code, and more.\u201d<\/p>\n\n\n\n

He says he got his first job with an advertising agency because of personal projects like Frases de la Pel\u00edcula. \u201cThey figured, \u2018Jos must really like to make websites if he also makes his own in addition to those of his clients.\u2019\u201d<\/p>\n\n\n\n

\"Frases<\/figure>\n\n\n\n

Velasco still keeps the site updated while appreciating that he doesn\u2019t have deadlines. His wife collaborates with him on the project. The site\u2019s homepage relies on images to identify the films in the database \u2014 a strategy that mirrors Velasco\u2019s visual memory.<\/p>\n\n\n\n

\u201cWe include the quotes that we consider most relevant, so chronologically reading them is like watching the movie again very quickly,\u201d Velasco says. \u201cIt also creates a unique product because by having the sentences out of their context, you can appreciate how good the script is.\u201d<\/p>\n\n\n\n

And it\u2019s an excuse to stay up-to-date on films. Some of his recent favorites include Another Round<\/a> <\/em>(\u201cI really like the theme of freedom and playing with reality\u201d), The Broken Circle Breakdown<\/a> <\/em>(\u201cRomantic, depressive, impossible-not-to-cry drama\u201d), and The Secret In Her Eyes<\/a> <\/em>(\u201cAn Argentinian crime drama with an excellent script\u201d).<\/p>\n\n\n\n

Related:<\/strong> Longhand Pencils Creator Uses a DreamHost Site to Push Pencils and Pop Culture<\/a><\/p>\n\n\n\n

Hobbies and what\u2019s next<\/h2>\n\n\n\n

In his work-from-home life of simplicity, Velasco is never short on passion projects. Along with working for Monday Lovers clients and running this movie quotes website, Velasco loves taking and sharing photos of food his wife prepares<\/a> (and eating it too, he adds) \u2014 plus producing a live video podcast called \u201cJuego de Pomos<\/a>.\u201d<\/p>\n\n\n\n

\u201cThe name comes from the Game of Thrones series,\u201d he explains. \u201cA pomo<\/em> in some regions of Mexico is a bottle that contains alcohol. In \u2018Juego de Pomos,\u2019 women talk and drink while analyzing series and movies. Sometimes they burp and swear, the content is very good as their team is composed of an all-female ensemble of writers and visual artists.\u201d<\/p>\n\n\n\n

Related:<\/strong> How to Start a Podcast With WordPress<\/a><\/p>\n\n\n\n

While waiting for their next chance to visit Japan, Velasco and his wife enjoy life with their two rescue dogs. \u201cThey are a very important part of our life and we love them,\u201d he says. \u201cWe work for them. One of their advantages is that they are portable because they are small and they remind us every day of going out for a walk, to live in the present and enjoy ourselves, we often say that they are the ones that walk us.\u201d Life is just better, he adds, with dogs around.<\/p>\n\n\n\n

\u201cIf you want to learn and join a community of wonderful people, I highly recommend the WordPress community<\/a>,\u201d Velasco says. The active WordPress community and popularity of the platform means that if you come across a problem, more likely than not, someone has already solved it. \u201cThe best way to learn how to use WordPress,\u201d he adds, \u201cis to make your own sites.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For Jos Velasco, computers have always been magic. \u201cWe didn\u2019t have a computer at home, but every time I had the opportunity to use one it blew my mind,\u201d remembers Velasco, who grew up in Guadalajara, Mexico. In elementary school computer classes, Velasco learned to program a pixelated turtle \u2014 with Logo, a language developed for children \u2014 […]<\/p>\n","protected":false},"author":23,"featured_media":4362,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Meet Jos Velasco: a Mexican WordPress web developer and co-founder of digital agency Monday Lovers who has built a livelihood out of his passion for open source tech.","footnotes":""},"class_list":["post-4361","customer-spotlight","type-customer-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTo Guadalajara Web Developer & WordPress Fan, the Simple Life is Everything - DreamHost<\/title>\n<meta name=\"description\" content=\"Meet Jos Velasco: a Mexican WordPress web developer and co-founder of digital agency Monday Lovers who has built a livelihood out of his passion for open source tech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.dream.press\/news\/customer-spotlight\/jos-velasco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Guadalajara Web Developer & WordPress Fan, the Simple Life is Everything - 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