{"id":4325,"date":"2021-07-01T18:22:00","date_gmt":"2021-07-01T18:22:00","guid":{"rendered":"https:\/\/news.dream.press\/?post_type=customer-spotlight&#038;p=4325"},"modified":"2025-05-06T20:27:16","modified_gmt":"2025-05-06T20:27:16","slug":"inspiramark","status":"publish","type":"customer-spotlight","link":"https:\/\/news.dream.press\/news\/customer-spotlight\/inspiramark\/","title":{"rendered":"Bogot\u00e1 Marketer Inspires Local Entrepreneurs with Focus on Brand and Sustainability"},"content":{"rendered":"\n<p><em>Inspiration<\/em>&nbsp;is Susan Rodriguez\u2019s favorite word.<\/p>\n\n\n\n<p>Inspiration is also what struck her while working for a big-name branding agency in Bogot\u00e1, Colombia. She loved her work as a manager, guiding the strategic vision to bring marketing services to clients throughout the country looking to grow businesses and increase profits.<\/p>\n\n\n\n<p>The only problem? The big agencies Rodriguez spent her career working for only took clients with big budgets \u2014 at least $4,000. Which got her thinking: Is there room in the market for a different approach?<\/p>\n\n\n\n<p>\u201cMany businesses were left out for not having this type of budget,\u201d says Rodriguez. \u201cSo, I decided to bet on creating a business model that would be effective for small to medium enterprises.\u201d<\/p>\n\n\n\n<p>She took that inspiration and ran with it, <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-online-store-become-boss\/\">launching her own small business<\/a> that specializes in giving fellow small business owners the chance they need to grow by offering networking, social media, and marketing services, combined with financial planning to sustain that growth. Channeling her favorite word and her favorite industry, Rodriguez named her business Inspiramark \u2014 short for inspiration marketing.<\/p>\n\n\n\n<p>\u201cI am convinced that implementing comprehensive marketing strategies will allow any brand to increase its positioning,\u201d she says.<\/p>\n\n\n\n<p>Rodriguez believes in dreams, working to make them come true for herself and her clients. Using a simple <a href=\"https:\/\/www.dreamhost.com\/hosting\/\">DreamHost shared hosting plan<\/a>, Inspiramark meets its revenue goals quarter after quarter, employs six people, and positions new Bogot\u00e1 brands for real, long-term growth.<\/p>\n\n\n\n<p>You\u2019ve got to admit&nbsp;\u2014&nbsp;that\u2019s pretty inspiring.<\/p>\n\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n\n<form class=\"nwsl-form\" id=\"newsletter_article_single_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_article_single_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_article_single_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><\/button><\/div><\/form><\/div>\n\n\n<h2 class=\"wp-block-heading\">Growing and Sustaining Dreams<\/h2>\n\n\n\n<p>Rodriguez grew up in Bogot\u00e1, Colombia\u2019s capital, in a family that always valued education.<\/p>\n\n\n\n<p>\u201cFortunately, I was able to graduate from college and I\u2019ve had different learning opportunities thanks to my parents who have supported me throughout all this time,\u201d she says. \u201cThey\u2019ve been a great support\u201d throughout her career, as has her husband, Jair Pineda, who works with Rodriguez as Inspiramark\u2019s CFO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2.jpg\" alt=\"Susan Rodriguez and her husband, Jair Pineda.\" class=\"wp-image-4327\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-300x300.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-150x150.jpg 150w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-768x768.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-96x96.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-192x192.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-682x682.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-512x512.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-540x540.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-877x877.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-784x784.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/a6ac4ce2-7135-42ff-bb8f-67c4be78dc81_Inspiramark-DreamHost-ES-2-460x460.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Susan Rodriguez and her husband, Jair Pineda.<\/figcaption><\/figure>\n\n\n\n<p>In August 2018, Rodriguez made the leap from agency marketing work to owning her own business.<\/p>\n\n\n\n<p>\u201cOur mission is to inspire brands that dare to believe growth is possible,\u201d she says, \u201cand make those dreams come true.\u201d<\/p>\n\n\n\n<p>Drawing on her education and background, Rodriguez built Inspiramark to provide marketing strategies to increase brand exposure. She believed strongly that, no matter a business\u2019s budget, entrepreneurs deserved a fair shot \u2014 and that depended on how well they attracted new customers through smart marketing. Soon it became clear to Rodriguez that, along with marketing and PR, the scrappy small-business owners she worked with could also benefit from help with their finances.<\/p>\n\n\n\n<p>\u201cWe noticed that high impact entrepreneurs have big financial problems that we had the chance to tackle,\u201d she says. Growth and profitability are the main outcomes she offers her clients, and adding on financial planning services, Rodriguez says, makes sure that these new brands can be sustainable over time.<\/p>\n\n\n\n<p>\u201cOur main focus is marketing strategies based on the clients\u2019 financial plans,\u201d she says. \u201cTherefore, we always ensure that implemented strategies are profitable and sustainable.\u201d Along with financial advice, Inpiramark offers communication and sales training.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"612\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5.jpg\" alt=\"Inspiramark homepage\" class=\"wp-image-4328\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-300x204.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-768x522.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-96x65.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-192x131.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-682x464.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-512x348.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-540x367.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-877x596.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-784x533.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/90e41133-c8cb-4d28-bede-cec3e620e0cd_Inspiramark-DreamHost-ES-5-460x313.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>In Rodriguez\u2019s work with her clients, brand exposure and long-term sustainability is the goal. Inspiramark\u2019s specialty&nbsp;is working with entrepreneurs and small\/midsize businesses \u2014 \u201cthose are decisive, have a clear vision of their business and want to grow,\u201d Rodriguez says. \u201cThey are aware that investing in marketing allows them to be ahead of the curve to get more recognition and that good financial management will push them to increase their sales and be sustainable.\u201d<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/local-business-marketing-strategies\/\">12 Marketing Strategies to Promote Your Local Business<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Going Viral<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3.jpg\" alt=\"Susan and her team at an event.\" class=\"wp-image-4329\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-300x300.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-150x150.jpg 150w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-768x768.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-96x96.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-192x192.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-682x682.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-512x512.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-540x540.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-877x877.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-784x784.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/bcda2868-d6c2-49ac-8005-a6aae6ddb412_Inspiramark-DreamHost-ES-3-460x460.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>For Rodriquez, creating the perfect marketing plan is everything.<\/p>\n\n\n\n<p>\u201cMarketing wise, what I am most passionate about is having the opportunity to create, to think of different strategies to reach our client\u2019s targeted audience,\u201d she says.<\/p>\n\n\n\n<p>Rodriquez was surprised to find plenty of work for Inspiramark creating marketing strategies in the music business \u2014 definitely not a straightforward industry, she says.<\/p>\n\n\n\n<p>\u201cWorking in the music industry has been one of the most spectacular challenges,\u201d she says. \u201cWithin this industry you have to be disruptive, non-traditional.\u201d<\/p>\n\n\n\n<p>Take, for example, one of her current clients \u2014 a record label called M Records. She\u2019s focused the marketing strategy around pushing artists\u2019 new releases, primarily through social media and navigating relationships with distributors. Along with creating press kits and unconventional graphics, Rodriquez has seen promotional TikTok videos for the label\u2019s artists go viral, and she\u2019s helped them connect with Spotify and Deezer Latin America. Another helpful strategy, she says, is launching teaser campaigns on social media and interacting directly with fans through private chats.<\/p>\n\n\n\n<p>It\u2019s all in the name of increasing brand exposure and telling the business\u2019s story in a way that connects with audiences emotionally.<\/p>\n\n\n\n<p>\u201cThe best marketing strategies are the ones that build loyalty and connect to the audience\u2019s heart,\u201d she says. \u201cThey help their potential customers recognize them as a brand. When implementing Inbound Marketing strategies using content that tells stories, we generate more sales and it almost always happens that they are motivated by an emotional purchase.\u201d<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/customer-spotlight-retrosupply\/\">RetroSupply Co. Creates Vintage Tools for Modern Designers<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Taking the Lead<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"478\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4.jpg\" alt=\"Susan Rodriguez on the Inspiramark homepage\" class=\"wp-image-4330\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-300x159.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-768x408.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-96x51.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-192x102.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-682x362.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-512x272.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-540x287.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-877x466.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-784x416.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/4281fe30-71d9-4479-a8e4-2c0bbdd00824_Inspiramark-DreamHost-ES-4-460x244.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>\u201cI think inspiration should be implicit in all areas of life,\u201d says Rodriguez. \u201cEspecially when it comes to leading.\u201d<\/p>\n\n\n\n<p>Inspiramark, she says, needs to take the lead for its clients by \u201cbeing an example of what we offer,\u201d she says. She wants her business to provide inspiration and leadership for other small and midsize businesses, especially her clients. She\u2019s found this means that, in addition to investing time and resources heavily in those clients and their brands, she\u2019s got to do the same for Inspiramark.<\/p>\n\n\n\n<p>\u201cOn different occasions Inspiramark became our last priority as a brand, and while we kept very well the social networks or the positioning of our clients, our brand was left behind and this cannot happen,\u201d she says. \u201cOur brand needs to also be our priority.\u201d<\/p>\n\n\n\n<p>Another lesson she\u2019s learned in running Inspiramark: Keep marketing. Even when her team is stretched meeting the needs of current clients, they\u2019ve got to keep eyes on growth and the future \u2014 again, just like the brands they work with.<\/p>\n\n\n\n<p>\u201cOur work often consumes us,\u201d she says. \u201cBut<strong> <\/strong>we can never stop looking for businesses. We learned that we cannot trust that the clients we have now will be around forever. The business seeding process can often take three months. So we can\u2019t stop.\u201d<\/p>\n\n\n\n<p>She\u2019s found three reliable ways to always keep potential clients in the pipeline. The first ( and most reliable) is referrals. \u201cWhat\u2019s worked the most for me,\u201d says Rodriguez, \u201cis customer referrals, or people I\u2019ve met over the years reaching out to me and we start working together.\u201d<\/p>\n\n\n\n<p>Connections made through LinkedIn bring in business too: \u201cI currently have almost 9 thousand contacts and about 70% come from marketing or communications managers,\u201d she adds. Using these tools, combined with targeted Instagram marketing campaigns, Rodriguez has managed to keep herself very busy at Inspiramark.<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-build-massive-instagram-following-website\/\">17 Ways to Build a Massive Following on Instagram for Your Website<\/a><\/p>\n\n\n\n<p>In fact, it\u2019s grown from just Rodriguez and her husband to employing a talented team that includes social media managers, writers, and a public relations specialist. Finding the right people to help, she says, has been a big part of her success in building and growing Inspiramark. Some of these employees, Rodriguez says, grew their skills right along with the business.<\/p>\n\n\n\n<p>\u201cA perfect combination of experience and good attitude is sometimes difficult to find,\u201d she says.<br>\u201cSo, we have chosen to train some people we see have great potential. It hasn\u2019t been easy, but we can now see wonderful results.\u201d<\/p>\n\n\n\n<p>Making connections with people has been one of the most enjoyable parts of running her business, Rodriguez says. She\u2019s had the chance to network with journalists, social media influencers, unions, government workers, and more. She uses these networks to help her clients make important connections \u2014 and she just honestly likes knowing more people.<\/p>\n\n\n\n<p>\u201cI really enjoy socializing and meeting people, over the years you can build important alliances,\u201d she says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding a Home Online<\/h2>\n\n\n\n<p>The most important tool for any business \u2014 especially one specializing in telling digital stories and building brands online \u2014 is their very own home on the internet. Inspiramark\u2019s website is simple and to the point, making it as clear as possible what they can offer to potential clients.<\/p>\n\n\n\n<p>\u201cI like that our website is easy to navigate and the information is concrete,\u201d says Rodriguez. \u201cIt still needs some improvement, but I think it is functional. My hope is that whomever visits the site fully understands the most crucial information about us \u2014 what we do and how we can help them.\u201d<\/p>\n\n\n\n<p>Inspiramark.com puts these crucial details right at the top, with large text announcing what Inspiramark can do for small and mid-size businesses.<\/p>\n\n\n\n<p>\u201cThis is a very simple website; it doesn\u2019t require much work,\u201d says Rodriguez. The credit for the simple functionality and maintenance, she adds, goes to her host. She chose to work with <a href=\"https:\/\/www.dreamhost.com\/\">DreamHost<\/a> when she started her business because she appreciated the simplicity and clarity in DreamHost\u2019s own branding.<\/p>\n\n\n\n<p>\u201cThe provided hosting information seemed clear to me: DreamHost would be able to support what I was looking for in terms of accessibility and communication,\u201d she says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"516\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1.jpg\" alt=\"DreamHost Homepage\" class=\"wp-image-4331\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-300x172.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-768x440.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-96x55.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-192x110.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-682x391.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-512x294.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-540x310.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-877x503.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-784x449.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/42871502-4bfd-4d1e-9a1d-c68a64f19f51_Inspiramark-DreamHost-1-460x264.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Her shared hosting plan and the&nbsp;<a href=\"https:\/\/www.dreamhost.com\/academy\/website-building-101\/\">WordPress website<\/a>&nbsp;she built on it have&nbsp;been reliable since day one, leaving Rodriguez and her team free&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/customer-spotlight-jos-velasco\/\">to focus on the work they love<\/a>. \u201cI\u2019ve liked the fact that I haven\u2019t had any issues with my hosting,\u201d she says. \u201cAs of this moment, I only have a&nbsp;<a href=\"https:\/\/www.dreamhost.com\/hosting\/\">shared hosting plan<\/a>, and that has been more than enough.\u201d<\/p>\n\n\n<div class=\"article-cta-shared article-cta-small\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/lazy-loading-transparent.webp\" data-src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/article-small-ad-cta-placeholder.jpg\"  alt=\"Ad background image\" \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/hosting\/' class='link-top'>\n\t\t<span>Shared Hosting<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tWe Support Your Dream\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tWhatever your online goals, we\u2019ll be right there with you, making sure your site is fast, secure, and always up. Plans start at $2.59\/mo.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                        >\n            Choose Your Plan        <\/a>\n\n\t<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Following the Numbers<\/h2>\n\n\n\n<p>Rodriguez is a people person \u2014 necessary in her line of work \u2014 and she\u2019s a numbers person. When it comes to growing her own business, and advising her clients in growing theirs, she\u2019s all about the numbers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-819x1024.jpg\" alt=\"\" class=\"wp-image-4332\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-819x1024.jpg 819w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-240x300.jpg 240w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-768x960.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-96x120.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-192x240.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-682x853.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-512x640.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-540x675.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-877x1096.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-784x980.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6-460x575.jpg 460w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/30a16ba0-c249-4615-856b-6612f23acd43_Inspiramark-DreamHost-ES-6.jpg 900w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>\u201cIt has always been clear to us that numbers are the basis for any decisions we make,\u201d she says.\u201cEvery quarter we make projections of expenses and sales in order to set goals to reach. We almost always reach them.\u201d<\/p>\n\n\n\n<p>Right now, she\u2019s working hard on reaching her current numbers-based goal: doubling Inspiramark\u2019s billing income by the third quarter this year. \u201cThis will allow us to grow our work team and hire more people that would help me with the operations,\u201d she says. As founder and CEO of Inspiramark, her focus is always on the future, looking for new clients to serve and new ways to serve them.<\/p>\n\n\n\n<p>\u201cThe most common feedback we get from clients is that we have helped them change their business perspective,\u201d Rodriguez says. \u201cWe\u2019ve shown them everything must be focused on profitability and sustainability.\u201d Many have thanked her for helping them write, stick to, and update a <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-start-a-business-guide\/\">business plan<\/a>.<\/p>\n\n\n\n<p>She\u2019s got plenty to keep her busy at work \u2014 and doesn\u2019t really slow down at home either. With her husband and cousin she\u2019s developing a brand of pajamas that they plan to launch this summer.<\/p>\n\n\n\n<p>Another place she keeps busy? The kitchen: \u201cSomething I love doing is cooking, it\u2019s satisfying. Being able to cook for someone I care for and appreciate is a delight and I\u2019m constantly looking for new recipes I can try out.\u201d<\/p>\n\n\n\n<p>For Rodriguez, there\u2019s no shortage of inspiration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspiration&nbsp;is Susan Rodriguez\u2019s favorite word. Inspiration is also what struck her while working for a big-name branding agency in Bogot\u00e1, Colombia. She loved her work as a manager, guiding the strategic vision to bring marketing services to clients throughout the country looking to grow businesses and increase profits. The only problem? The big agencies Rodriguez [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":4326,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"With Inspiramark, founder Susan Rodriguez gives fellow Colombian entrepreneurs the chance to grow their brands by offering marketing services, financial planning, + much more.","footnotes":""},"class_list":["post-4325","customer-spotlight","type-customer-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bogot\u00e1 Marketer Inspires Local Entrepreneurs with Focus on Brand &amp; Sustainability - DreamHost<\/title>\n<meta name=\"description\" content=\"With Inspiramark, founder Susan Rodriguez gives fellow Colombian entrepreneurs the chance to grow their brands by offering marketing services, financial planning, + much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.dream.press\/news\/customer-spotlight\/inspiramark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bogot\u00e1 Marketer Inspires Local Entrepreneurs with Focus on Brand &amp; Sustainability - 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