{"id":4284,"date":"2021-03-16T14:00:00","date_gmt":"2021-03-16T14:00:00","guid":{"rendered":"https:\/\/news.dream.press\/?post_type=customer-spotlight&#038;p=4284"},"modified":"2025-05-06T19:26:26","modified_gmt":"2025-05-06T19:26:26","slug":"doorsixteen","status":"publish","type":"customer-spotlight","link":"https:\/\/news.dream.press\/news\/customer-spotlight\/doorsixteen\/","title":{"rendered":"Door Sixteen: An Old-School Blog With a DIY Heart"},"content":{"rendered":"\n<p>In 1998 \u2014 when&nbsp;<em>influencer<\/em>&nbsp;wasn\u2019t a career choice and&nbsp;<a href=\"https:\/\/www.dreamhost.com\/academy\/what-is-seo\/\">Search&nbsp;Engine&nbsp;Optimization<\/a>&nbsp;didn\u2019t run the internet \u2014 Anna Dorfman started blogging just for the heck of it. Before the millennium, people shared their thoughts on the World Wide Web because they wanted to, without a sponsored post in sight.<\/p>\n\n\n\n<p>\u201cI\u2019d love to give a shout-out to my fellow old-school bloggers \u2014 those of us who have been at it since the early days and who got into blogging long before it was something that was monetized or sponsored,\u201d Dorfman says. \u201cAs much as I strongly believe that people should be paid for their work, there\u2019s something special about writing just for the sake of sharing ideas and observations with the world. My favorite blogs are the ones that <em>aren\u2019t <\/em>optimized for SEO, and where the writing is truly coming from the blogger\u2019s heart. To those of you who are still blogging (and loving it) after a decade or two, cheers.\u201d<\/p>\n\n\n\n<p>As one of the OG bloggers, Dorfman and her blog from 2007,&nbsp;<a href=\"https:\/\/doorsixteen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Door Sixteen<\/a>, are still going strong.<\/p>\n\n\n\n<p>\u201cWhen I started Door Sixteen, I intended for it to solely cover house renovation projects, but I\u2019ve never been able to hold that kind of focus for long,\u201d she says. \u201cI really just write about whatever I think is worth sharing in a format that\u2019s longer than makes sense on social media.\u201d<\/p>\n\n\n\n<p>The name of her blog came from her initial inspiration to spotlight her home projects. Sixteen was the street number of the Victorian row house in Newburgh, New York&nbsp;that she was renovating when&nbsp;she launched the blog.<\/p>\n\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n\n<form class=\"nwsl-form\" id=\"newsletter_article_single_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_article_single_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_article_single_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><\/button><\/div><\/form><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Taking Door Sixteen on the Road<\/strong><\/h2>\n\n\n\n<p>Though Dorfman has stuck with the Door Sixteen brand, her residences have changed over the years, with her blog following her to eight different homes, ranging from the Hudson Valley to Manhattan, Brooklyn, and her relocation across the country to New Mexico.<\/p>\n\n\n\n<p>\u201cI moved into a mid-century pueblo revival-style house in Santa Fe, New Mexico, about three years ago, and for the time being, my focus is really on documenting the renovation of the house,\u201d Dorfman says. \u201cThis type of architecture (and the relative \u201cnewness\u201d of a house built in 1950 versus 1890) has presented a real learning curve for me after spending my entire life in New York, and that\u2019s translated into a totally different set of projects for my readers to (hopefully!) enjoy. Beyond that? Who knows! I have fantasies of renovating a trailer or RV to use as a vacation home, but that\u2019s a far-off dream. The good\/bad news is that houses never run out of projects! There\u2019s always something to do and always something to share.\u201d<\/p>\n\n\n\n<p>Dorfman has documented her home makeovers every step of the way, sharing how to&nbsp;<a href=\"https:\/\/doorsixteen.com\/2020\/12\/30\/diy-floating-banquette\/\" target=\"_blank\" rel=\"noreferrer noopener\">DIY a floating banquette<\/a>,&nbsp;<a href=\"https:\/\/doorsixteen.com\/2020\/04\/22\/building-cabinet-cubbies-for-extra-storage\/\" target=\"_blank\" rel=\"noreferrer noopener\">building cabinet cubbies for extra storage<\/a>, and&nbsp;<a href=\"https:\/\/doorsixteen.com\/2020\/04\/08\/painting-and-stenciling-the-kitchen-floor\/\" target=\"_blank\" rel=\"noreferrer noopener\">painting and stenciling the kitchen floor<\/a>, to name a few.<\/p>\n\n\n\n<p>What makes Door Sixteen a true standout? Unlike aspirational home blogs that follow the lives of the rich and famous, Dorfman is a real person with a real home, making everything delightfully accessible. You don\u2019t have to be a contractor or have an architecture degree to pull off her projects.<\/p>\n\n\n\n<p>\u201cBeyond maintaining some kind of loose timeline of my life and homes for my own future reference, the only thing I\u2019ve ever wanted to accomplish with Door Sixteen is making regular people with regular skill sets and regular budgets feel empowered to make their homes feel like their own,\u201d Dorfman says.<\/p>\n\n\n\n<p>\u201cI don\u2019t think it matters whether you own or rent, or whether you can only afford a few basic supplies,\u201d she says. \u201cTelevision reality shows \u2014 and now sponsored social media posts \u2014 have gone a long way toward making people feel like \u2018luxurious\u2019 living is the dream, and that comfort in your surroundings and a sense of place and permanence are goals we may never be able to achieve. Even if it\u2019s something as simple as re-caulking the bathtub in a rental apartment, I want people to know that they deserve to feel happy about where they live and to know that they are capable of doing all kinds of renovations and repairs all by themselves.\u201d<\/p>\n\n\n\n<p>But Door Sixteen isn\u2019t just renovation projects for those eager to use their tool kit.<\/p>\n\n\n\n<p>Dorfman has expanded her blog to encompass that very wide lifestyle rubric, with her musings on food and drink, health, movies, books, music, pets (her dog Fritz, a long-haired chihuahua, is a frequent guest star), and travel.<\/p>\n\n\n\n<p>Are you looking for&nbsp;<a href=\"https:\/\/doorsixteen.com\/2020\/04\/29\/jewelry-organization\/\" target=\"_blank\" rel=\"noreferrer noopener\">jewelry organization ideas<\/a>? Wondering how to&nbsp;<a href=\"https:\/\/doorsixteen.com\/2020\/03\/23\/diy-remove-a-gel-manicure-at-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">remove a gel manicure at home<\/a>? Or where to find a&nbsp;<a href=\"https:\/\/doorsixteen.com\/2017\/05\/25\/breaking-a-good-looking-pill-organizer-does-exist\/\" target=\"_blank\" rel=\"noreferrer noopener\">fun yet functional pill organizer<\/a>? Dorfman has tips and tricks for those, too.<\/p>\n\n\n\n<p>That\u2019s just one of the ways Door Sixteen has grown and evolved over the years.<\/p>\n\n\n\n<p>\u201cThe biggest change has really come about because of the advent of social media,\u201d Dorfman says. \u201cMy blog posts have gotten longer on average as a result, because brief things that would have previously made it to my blog now take the form of an&nbsp;<a href=\"https:\/\/www.instagram.com\/doorsixteen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;post (or even just a&nbsp;<a href=\"https:\/\/twitter.com\/doorsixteen\" target=\"_blank\" rel=\"noreferrer noopener\">Tweet<\/a>). I don\u2019t know whether this is good or bad, but it\u2019s definitely an evolution. I struggle with this shift sometimes, because there\u2019s a transient quality to social media that, over time, stands to minimize the value of things that are shared. That said, I think I personally have become a better writer and photographer as a result of working with a longer post format. It certainly takes a&nbsp;<em>lot<\/em>&nbsp;longer to create a blog post in 2021 than it did in 2007!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Her Day Job? Book Cover Design<\/h2>\n\n\n\n<p>Despite the bounty of content and pretty presentation of Door Sixteen, blogging isn\u2019t Dorfman\u2019s full-time job. That would be a book cover designer, which has been her career since 1998.<\/p>\n\n\n\n<p>\u201cFor a couple of decades I worked in-house at Simon &amp; Schuster, and now I work on a freelance basis for a number of publishing companies,\u201d she says. \u201cI also have a bunch of side gigs going at any given time, which is where my blog enters the picture.\u201d<\/p>\n\n\n\n<p>You shouldn\u2019t expect to see her work as a book cover designer on Door Sixteen, though. \u201cI don\u2019t share my book cover design work on my blog very often because it\u2019s not something that I feel compelled to write about,\u201d Dorfman says. \u201cMy work mostly stays within the confines of my&nbsp;<a href=\"https:\/\/annadorfman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">portfolio site<\/a>&nbsp;and occasionally social media.\u201d<\/p>\n\n\n\n<p>Though she has clearly mastered multitasking, Dorfman approaches her work much like her blog: honest, accessible, and realistic.<\/p>\n\n\n\n<p>\u201cI focus very little on big goals and eventual achievements and mostly on what tasks need to be addressed in the moment,\u201d she says. \u201cI really just want to do the best job I can with what\u2019s on my plate on any given day. That\u2019s probably not the key to success, but it\u2019s who I am. Beyond that, I think keeping your desk tidy, wearing comfortable clothes that make you feel good, and backing up your computer every day are pretty good suggestions.\u201d<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/build-your-online-portfolio-fast\/\">Need an Online Portfolio? Get Yours Up and Running in Just 10 Minutes<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnering with DreamHost Online<\/h2>\n\n\n\n<p>Another arsenal in her toolbox is <a href=\"https:\/\/www.dreamhost.com\/\">Dream<\/a><a href=\"https:\/\/www.dreamhost.com\/\">H<\/a><a href=\"https:\/\/www.dreamhost.com\/\">ost<\/a>, which is Dorfman\u2019s go-to for all her websites, and they go way back.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI became a happy DreamHost customer way back in 1999 when I started my first blog, Absolutely Vile,\u201d she says. \u201cA friend of mine was using DreamHost to host her personal website, and I liked the low-key, friendly attitude the company projected. It\u2019s been 22 years now, and I\u2019ve never looked back!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In addition to Door Sixteen, Dorfman also has a book cover design portfolio site at&nbsp;<a href=\"http:\/\/annadorfman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">annadorfman.com<\/a>&nbsp;hosted by DreamHost. \u201cMy prints are currently only available through my drop-ship shops at&nbsp;<a href=\"https:\/\/society6.com\/kisforblack\" target=\"_blank\" rel=\"noreferrer noopener\">Society6<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.iamfy.co\/shop\/anna-dorfman\" target=\"_blank\" rel=\"noreferrer noopener\">Fy<\/a>, but at some point in the future I may also sell them directly from a self-hosted website \u2014 that depends whether I can find the time to manage another endeavor,\u201d she says.<\/p>\n\n\n\n<p>Dorfman\u2019s favorite thing about DreamHost is the scalability. \u201cNo matter how many&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/customer-spotlight-jos-velasco\/\">websites I host for myself<\/a>&nbsp;or family members, and no matter how much (or how little) traffic those sites generate, I\u2019m able to adjust my plan in a way that matches my changing needs,\u201d she says.<\/p>\n\n\n<div class=\"article-cta-shared article-cta-small\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/lazy-loading-transparent.webp\" data-src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/article-small-ad-cta-placeholder.jpg\"  alt=\"Ad background image\" \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/hosting\/' class='link-top'>\n\t\t<span>Shared Hosting<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tWe\u2019ll Support Your Dream\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tWhatever your online goals, we\u2019ll be right there with you, making sure your site is fast, secure, and always up. Plans start at $2.59\/mo.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                        >\n            Choose Your Plan        <\/a>\n\n\t<\/div>\n<\/div>\n\n\n<p>Door Sixteen runs on <a href=\"https:\/\/www.dreamhost.com\/wordpress\/basics\/\">WordPress<\/a> and Dorfman uses Adobe Creative Suite for any graphics or photos. For Door Sixteen\u2019s design, she customized a version of the Florence theme from Solo Pine. And like everyone else with a blog, she <a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-promote-your-blog-on-social-media\/\">uses social media to direct her followers<\/a> there.<\/p>\n\n\n\n<p>\u201cIt\u2019s very rare that I consciously promote my blog, but I do always post links to my blog posts on social media,\u201d Dorfman says. \u201cI think that\u2019s how most people keep up with their favorite bloggers these days!\u201d<\/p>\n\n\n\n<p>While Door Sixteen has grown and evolved over time, its mission hasn\u2019t changed much in its 15-year existence, which is impressive in itself.<\/p>\n\n\n\n<p>\u201cThere is nothing more rewarding than hearing from a reader that they\u2019ve taken on some kind of task because they felt empowered by something I wrote,\u201d Dorfman says. \u201cIt could be anything from painting a room to embarking on the restoration of an entire historic property \u2014 I love knowing that people are trusting themselves to do things that might have seemed impossible otherwise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1998 \u2014 when&nbsp;influencer&nbsp;wasn\u2019t a career choice and&nbsp;Search&nbsp;Engine&nbsp;Optimization&nbsp;didn\u2019t run the internet \u2014 Anna Dorfman started blogging just for the heck of it. Before the millennium, people shared their thoughts on the World Wide Web because they wanted to, without a sponsored post in sight. \u201cI\u2019d love to give a shout-out to my fellow old-school bloggers [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":4285,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Meet Anna Dorfman, a longtime DreamHost user and blogger whose popular home renovation and lifestyle blog empowers readers to DIY their own design projects.","footnotes":""},"class_list":["post-4284","customer-spotlight","type-customer-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Door Sixteen: An Old-School Blog With a DIY Heart - DreamHost<\/title>\n<meta name=\"description\" content=\"Meet Anna Dorfman, a longtime DreamHost user and blogger whose popular home renovation and lifestyle blog empowers readers to DIY their own design projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.dream.press\/news\/customer-spotlight\/doorsixteen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Door Sixteen: An Old-School Blog With a DIY Heart - 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