{"id":4106,"date":"2020-05-15T14:00:00","date_gmt":"2020-05-15T14:00:00","guid":{"rendered":"https:\/\/news.dream.press\/?post_type=customer-spotlight&#038;p=4106"},"modified":"2025-05-06T19:39:58","modified_gmt":"2025-05-06T19:39:58","slug":"sofia-kaman-fine-jewels","status":"publish","type":"customer-spotlight","link":"https:\/\/news.dream.press\/news\/customer-spotlight\/sofia-kaman-fine-jewels\/","title":{"rendered":"Sofia Kaman Fine Jewels: Treasured Beauty, Sustainably Crafted"},"content":{"rendered":"\n<p>Talk about the American dream:&nbsp;<a href=\"http:\/\/www.sofiakaman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sofia\n    Kaman Fine Jewels<\/a>&nbsp;started from Sofia Kaman\u2019s one-bedroom apartment and now has a Los Angeles store and a website\n  that caters to customers around the globe.<\/p>\n\n\n\n<p>Initially, Sofia started making jewelry simply for fun. In 2001, she had just married her husband, Geoff Kaman, who\n  encouraged Sofia to launch her own business.<\/p>\n\n\n\n<p>\u201cI had been furiously designing jewelry as a hobby,\u201d Sofia recalls. \u201cHe pushed me and said you should do\n  this. <a href=\"https:\/\/www.dreamhost.com\/blog\/customer-spotlight-quilty-love\/\">My passion went from a hobby to\n    working<\/a> in a jewelry store to working on my own collection. We started the business from a wholesale line\n  and grew it over the last 19 years and turned it into a retail store. Our website was always a part of it and grew\n  with us organically over the years.\u201d<\/p>\n\n\n\n<p>Though their <a href=\"https:\/\/www.dreamhost.com\/blog\/scaling-your-business-online\/\">web business has become a\n    dominant avenue<\/a> for Sofia Kaman Fine Jewels, their creative home is their building in Santa Monica. It\n  houses their showroom, office, design space, and even their marketing and photoshoots are done there. In addition to\n  showing their own collection, they also showcase antique and vintage jewelry. Everything is designed by Sofia\n  and <a href=\"https:\/\/www.dreamhost.com\/blog\/customer-spotlight-la-taco\/\">locally produced in Los\n    Angeles<\/a> by their team of artisans. Having the line made locally is a key part of its sustainability\n  mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Going Green<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"644\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom.jpg\" alt=\"Sofia Kaman Fine Jewels storefront.\" class=\"wp-image-4109\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom.jpg 900w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-300x215.jpg 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-768x550.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-96x69.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-192x137.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-682x488.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-512x366.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-540x386.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-877x628.jpg 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-784x561.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/33ff1818-f16d-4972-90ab-49b957483c23_sofia-kaman-fine-jewels-showroom-460x329.jpg 460w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>A cornerstone of Sofia Kaman Fine Jewels is their commitment to using sustainable materials.<\/p>\n\n\n\n<p>\u201cIt\u2019s definitely been a passion of mine since the beginning to figure out ways to be more and more sustainable,\u201d\n  Sofia says. \u201cIn this day and age, it\u2019s not a question of can you be sustainable, but <em>how<\/em> can you be\n  \u2014 what are the ways and how much. There is mining involved in the jewelry business, so it has a big impact on the\n  earth. Loving and respecting nature \u2014 that\u2019s so much of an inspiration for the designs and the motif \u2014 and being\n  sustainable goes hand in hand.\u201d<\/p>\n\n\n\n<p>They offer a range of green opportunities for clients, from lab-grown diamonds to small scale mined gemstones to\n  antique diamonds repurposed into new pieces. Being more green is their ongoing goal, which is why they are on the hunt\n  for more eco-friendly packaging. They use recycled gold whenever casting their own work, and they\u2019re also looking into\n  gold that has been ethically mined.<\/p>\n\n\n\n<p>\u201cFair mining impacts economics and communities,\u201d Geoff says. \u201cThose people live a hard life and don\u2019t get much back.\n  It\u2019s difficult because we\u2019re a half a world away from them, but we figure out how to give back to them. We\u2019re looking\n  for an ongoing process to find new ways to make our jewelry sustainable. Sustainability and luxury don\u2019t really go\n  hand in hand. That\u2019s the combination we are trying to define.\u201d<\/p>\n\n\n\n<p>Sofia Kaman Fine Jewels showcases jewelry beyond the pieces made in their studio. \u201cGeoff and I travel and source from\n  all over the world,\u201d Sofia says. \u201cOur focus is on wedding and engagement, with vintage pieces too. We have a little\n  bit of everything. One of the terms I use to describe our aesthetic is \u201cbohemian elegant.\u201d It\u2019s very inspired by\n  nature and has a bit of a vintage influence. My passions always come through in my own designs. Our own collection is\n  antique and modern combined \u2014 it\u2019s very textural.\u201d<\/p>\n\n\n\n\n<div class=\"article-newsletter article-newsletter--gradient\">\n\n\n\n<form class=\"nwsl-form\" id=\"newsletter_article_single_\" novalidate><div class=\"messages\"><\/div><div class=\"form-group\"><label for=\"input_newsletter_article_single_\"><input type=\"email\"name=\"email\"id=\"input_newsletter_article_single_\"placeholder=\"Enter your email address\"novalidatedisabled=\"disabled\"\/><\/label><button type=\"submit\"class=\"btn btn--brand\"disabled=\"disabled\"><span>Sign Me Up!<\/span><\/button><\/div><\/form><\/div>\n\n\n<h2 class=\"wp-block-heading\">Rock Solid<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1.jpg\" alt=\"\" class=\"wp-image-4113\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1.jpg 787w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-262x300.jpg 262w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-768x878.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-96x110.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-192x220.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-682x780.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-512x586.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-540x618.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-784x897.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/d03f54ac-cf48-4e8f-b283-9d8eb70a6f11_softly-textured-blacked-gold-pave-set-cracked-10mm-cigar-band_1-460x526.jpg 460w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p>Sofia truly knows her way around the stones she works with. \u201cShe is really well versed in this because she went to\n  the <a href=\"https:\/\/www.gia.edu\/\">Gemological Institute of America<\/a> and graduated as a gemologist \u2014\n  she\u2019s not just a designer,\u201d Geoff says. \u201cIt\u2019s more than just being able to say it\u2019s a recycled stone. She can give all\n  the details on how it is that.\u201d<\/p>\n\n\n\n<p>Though she has professional training as a gemologist, Sofia is mostly self-taught as a jeweler. While she was a\n  college undergrad, she took a wax carving jewelry making class and still employs that method, sculpting all of her\n  models in wax.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tech Whiz<\/strong><\/h2>\n\n\n\n<p>Sofia was working as an elementary school teacher when she first met Geoff, who is now the Technical Director for\n  Sofia Kaman Fine Jewels. It turned out their skill sets perfectly complemented one another\u2019s, making it ideal for them\n  to start the business together.<\/p>\n\n\n\n<p>\u201cI\u2019ve had a long road,\u201d Geoff says. \u201cI was in the Marine Corps right after high school and served in Desert Storm. I\n  did some traveling after that and ended up in California.\u201d The self-taught software engineer has taught a software\n  class at Santa Monica College and worked in Apple\u2019s advertising during the company\u2019s most substantial growth period,\n  engineering their online presence. During that time, he also created websites for Sofia Kaman Fine Jewels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1.jpg\" alt=\"\" class=\"wp-image-4115\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1.jpg 787w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-262x300.jpg 262w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-768x878.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-96x110.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-192x220.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-682x780.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-512x586.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-540x618.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-784x897.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/8a1ebbfc-bd59-4ca3-b2fa-a841e7f4ba03_boho-engagement-ring_1-460x526.jpg 460w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p>While Geoff was working at Apple, he had used a web hosting company he was unhappy with because it was overpriced and\n  didn\u2019t have a lot of options for users. A co-worker recommended <a href=\"https:\/\/www.dreamhost.com\/\">DreamHost<\/a>, and he\u2019s stuck with it ever since 2005.<\/p>\n\n\n\n<p>\u201cEverything about it I love,\u201d Geoff says. \u201cThe support I get is unmatched by any other service I\u2019ve ever used, and\n  there have been quite a few. Their support team is knowledgeable, quick to act, and they\u2019re all polite. Whenever you\n  get on that chat queue, my issue is resolved. For all the years we\u2019ve been using DreamHost, we\u2019ve probably been down\n  maybe an hour total, and those are from upgrades \u2014 they\u2019re super reliable.\u201d<\/p>\n\n\n\n<p>Another reason Geoff is a dedicated DreamHost customer is that he appreciates the scalability. \u201cAny time we need to\n  make our database bigger or use more memory, we are set,\u201d he says. \u201cI started off with a shared server and moved to a\n  private server. I can use a sliding scale to match my needs.\u201d<\/p>\n\n\n<div class=\"article-cta-shared article-cta-small\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/lazy-loading-transparent.webp\" data-src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/themes\/dhtheme2023\/assets\/img\/article-small-ad-cta-placeholder.jpg\"  alt=\"Ad background image\" \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/hosting\/dedicated\/' class='link-top'>\n\t\t<span>Dedicated Hosting<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tGet DreamHost\u2019s Most Powerful Hosting\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\tOur dedicated hosting plans are the ideal solution for high-traffic sites that require fast speeds and consistent uptime.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/hosting\/dedicated\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                        >\n            Choose Your Plan        <\/a>\n\n\t<\/div>\n<\/div>\n\n\n<p>Back in 2005, they started off using Flash on DreamHost for their website. After that was closed down, they moved to\n  a WordPress site hosted on DreamHost, but it wasn\u2019t scalable for the amount of activity they needed, so they moved on\n  to Zen Cart to boost their e-commerce capabilities. One of Geoff\u2019s areas of expertise is SEO, so he\u2019s turned their\n  site into what he calls an \u201cSEO monster.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1.jpg\" alt=\"\" class=\"wp-image-4119\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1.jpg 787w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-262x300.jpg 262w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-768x878.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-96x110.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-192x220.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-682x780.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-512x586.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-540x618.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-784x897.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7adb7837-98d2-478c-b785-2cfc12bec07f_sofia-kaman-bad-romance-engagement-ring_1-460x526.jpg 460w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p>Now about half of their business comes from their website. \u201cWe have a lot more reach with the whole world than we do\n  locally with our store,\u201d Sofia says.<\/p>\n\n\n\n<p>As Sofia Kaman Fine Jewels has grown, so has their site. They\u2019ve added enhancements to make it more personal, such as\n  their virtual try-on. Mainly for rings, the virtual try-on allows you to take pictures of your hand on your phone and\n  try on practically any of their rings through a couple of clicks. It acts like an app, but it\u2019s hosted through\n  DreamHost, so people don\u2019t have to actually download a standalone app.<\/p>\n\n\n\n<p>Sofia Kaman Fine Jewels has fun with the feature. Recently they had a contest on Instagram and challenged people to\n  build the best ring stack. The winner, selected by a popular vote, was gifted their stack, and a runner up received a\n  gift certificate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best in Store<\/h2>\n\n\n\n<p>\u201cThe website is so robust that people use it as a catalog \u2014 they can basically <a href=\"https:\/\/www.dreamhost.com\/blog\/ways-to-get-first-sale-new-ecommerce-site\/\">shop all of our items online<\/a>,\u201d\n  Geoff says. \u201cWe have all the details and different views, so the virtual try-on has always been a really big part of\n  it. It takes a special person to drop $5,000 online without seeing it in person, so our main goal is to make them feel\n  comfortable about their purchase.\u201d<\/p>\n\n\n\n<p>Sofia Kaman Fine Jewels offers plenty of ways for clients to get in touch, including contacting a stylist, booking a\n  virtual appointment, and online chats.<\/p>\n\n\n\n<p>\u201cThere are lots of ways to reach us, so it\u2019s not a mystery on the other end,\u201d Sofia says. Geoff adds, \u201cThey can book\n  a virtual appointment using Skype or Zoom. We make ourselves available through whatever means they want.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"900\" src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1.jpg\" alt=\"\" class=\"wp-image-4121\" srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1.jpg 787w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-262x300.jpg 262w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-768x878.jpg 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-96x110.jpg 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-192x220.jpg 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-682x780.jpg 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-512x586.jpg 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-540x618.jpg 540w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-784x897.jpg 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2023\/02\/7a7a032d-bbaa-4527-8c36-47c6434fa343_unique-engagment-rings-stacking-set_1-460x526.jpg 460w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p>Many people will peruse their website and then come into the store. \u201cIt\u2019s really nice to have a physical presence,\u201d\n  Sofia says. \u201cIt\u2019s very intricate, small work that sometimes is hard to capture in visuals. The online store and the\n  showroom really work hand in hand for an experience for people. They might be introduced through social media, start\n  exploring, find something they really love, and have to see in person.\u201d People will even travel from out of state to\n  visit their showroom. Meanwhile, their website brings shoppers from across the globe, particularly Australia,\n  Singapore, and Europe.<\/p>\n\n\n\n<p><strong>Related:<\/strong>&nbsp;<a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\">10 Easy Social Media\n    Tips for Your Hard-Working Small Business<\/a><\/p>\n\n\n\n<p>For Sofia and Geoff, the most rewarding aspect of Sofia Kaman Fine Jewels, aside from seeing it grow, is working with\n  clients. \u201cWe do a lot of wedding and engagement jewelry, so we tend to get involved with people\u2019s lives,\u201d Sofia says.\n  \u201cIt\u2019s a wonderful time; you can watch families grow, and it\u2019s always really cute to see them come back later with\n  their babies.\u201d<\/p>\n\n\n\n<p>Ultimately, buying jewelry is a celebration. \u201cEverybody who is coming in is celebrating something \u2014 a birthday,\n  engagement, anniversary,\u201d Geoff says. \u201cWith young couples who come in, they\u2019re in L.A. and most are away from their\n  family. We get this maternal relationship with them. It\u2019s a friendship and almost a family that we build with our\n  long-term clients. We stay in touch with them, and they come back over and over.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talk about the American dream:&nbsp;Sofia Kaman Fine Jewels&nbsp;started from Sofia Kaman\u2019s one-bedroom apartment and now has a Los Angeles store and a website that caters to customers around the globe. Initially, Sofia started making jewelry simply for fun. In 2001, she had just married her husband, Geoff Kaman, who encouraged Sofia to launch her own [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":4107,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Meet L.A.-based jewelers Sofia and Geoff Kaman, a shining example of small business owners who use both their online store and local showroom to find success.","footnotes":""},"class_list":["post-4106","customer-spotlight","type-customer-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sofia Kaman Fine Jewels: Treasured Beauty, Sustainably Crafted - DreamHost<\/title>\n<meta name=\"description\" content=\"Meet L.A.-based jewelers Sofia and Geoff Kaman, a shining example of small business owners who use both their online store and local showroom to find success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.dream.press\/news\/customer-spotlight\/sofia-kaman-fine-jewels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sofia Kaman Fine Jewels: Treasured Beauty, Sustainably Crafted - 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