{"id":17377,"date":"2026-10-08T13:18:36","date_gmt":"2026-10-08T20:18:36","guid":{"rendered":"https:\/\/news.dream.press\/news\/?post_type=customer-spotlight&#038;p=17377"},"modified":"2026-10-08T13:18:41","modified_gmt":"2026-10-08T20:18:41","slug":"in-an-unpredictable-art-career-one-thing-stayed-steady","status":"publish","type":"customer-spotlight","link":"https:\/\/news.dream.press\/news\/customer-spotlight\/in-an-unpredictable-art-career-one-thing-stayed-steady\/","title":{"rendered":"In an Unpredictable Art Career, One Thing Stayed Steady\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Luke Chueh on Art, the Internet, and 20+ Years with DreamHost\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/AibyoS9Ee8s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the early 2000s, <a href=\"https:\/\/lukechueh.com\/\">Luke Chueh<\/a> spent his nights bouncing between underground warehouse art shows in downtown Los Angeles and long hours at a computer trying not to accidentally break his website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The art scene he stepped into after moving to LA in 2003 was chaotic in the best possible way. There were one-night exhibitions inside warehouses, DJs echoing through concrete rooms, and paintings taped directly onto walls while people wandered around holding drinks and arguing about art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeing an artist is a constant gamble,\u201d Chueh says. \u201cYou could spend half a year working on something and it just sits there.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internet offered artists something different. Social media barely existed, so if you wanted people to find your work online, you needed a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chueh had learned HTML at Cal Poly San Luis Obispo, building pages in BBEdit one line at a time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere were no templates,\u201d he says. \u201cYou just figured it out.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around that time, a friend recommended DreamHost, which was within his price range, and it worked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 20 years later, he\u2019s still here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The bear that changed everything<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chueh\u2019s work eventually became known for a recurring character: a white bear with a blank expression and deceptively simple design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you want something to last,\u201d he says, \u201cyou\u2019ve got to go simple.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bear gave Chueh a way to explore anxiety, shame, addiction, loneliness, and other heavier themes without tying those emotions to a specific person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI can be the bear,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One painting in particular changed the direction of his career. <em>Soundtrack to My Life<\/em>, a 2004 piece, shows the bear holding a cracked record in front of a turntable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The image took off during the MySpace era, spreading across forums, blogs and repost sites. That kind of visibility mattered, especially for an artist trying to get the attention of galleries and other places that could show his work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf I wanted attention, I had to be seen,\u201d he says. \u201cAnd the easiest way to be seen was the internet.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"716\" data-src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2026\/10\/Group-43-1024x716.png\" alt=\"\" class=\"wp-image-17397 lazyload\" data-srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-1024x716.png 1024w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-300x210.png 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-768x537.png 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-96x67.png 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-192x134.png 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-682x477.png 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-512x358.png 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-877x613.png 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-784x548.png 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-460x322.png 460w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43-920x643.png 920w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Group-43.png 1300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/716;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The internet moved on. His website didn\u2019t.&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A lot changed over the next two decades. MySpace faded away, Instagram became part of the job, and TikTok turned self-promotion into something close to performance art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chueh\u2019s website stayed online through all of it, even when he stopped giving it much attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI haven\u2019t updated my website in like 14 years,\u201d he admits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He still believes having one matters. He\u2019s just realistic about how people use the internet now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI find myself just gravitating to three or four different social media platforms,\u201d he says. \u201cIt\u2019s almost kind of a pain in the ass to have to drift outside of them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, he sees a website as a more consistent place for people to experience his work, especially when social platforms decide what gets seen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou can\u2019t depend on them to be a place to keep eyes drawn toward you,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an artist, he says, a website can serve as \u201can anchor and a place to consolidate that brand.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He knew a website had value, but figuring out how to build one again was the problem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI remember in the late \u201990s when I was still in college, I took an HTML class and I was designing websites with an old app called BBEdit where I was literally hand-typing all my code,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then web design kept evolving. \u201cOnce JavaScript started becoming a thing, I was just like, \u2018I have no idea how to do this.\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He tried WordPress. \u201cI got lost.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time didn\u2019t help. Chueh handles nearly everything himself, from painting and promotion to collectibles, online sales, social media, shipping, and events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve been grinding for 20-plus years now,\u201d he says. \u201cAnd I\u2019m f****** exhausted.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the website waited.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fourteen years later, it was time for a rebuild&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Chueh finally decided to update his website, he was coming back to web design after more than a decade away from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot has changed since his BBEdit days. \u201cI haven\u2019t thought in terms of website design in a long, long time,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relearning everything that had changed, Chueh used DreamHost\u2019s <a href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\">Remixer<\/a>, a conversational AI-powered website and app builder. He could describe what he wanted, see what Remixer built, and keep adjusting it from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even figuring out what to ask for took a little getting used to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is not AI slop,\u201d he joked early in the process. \u201cI just don\u2019t know what to ask for anymore.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If he were rebuilding the site manually, Chueh estimated it would probably take \u201cweeks, if not months.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Remixer, he started talking through what he wanted instead. He worked on the homepage, reorganized his portfolio, added ways to highlight current and upcoming shows, experimented with social integrations, replaced placeholder images with work from his own archive, and worked through how everything should look on mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It wasn\u2019t all smooth sailing. A homepage slideshow kept coming back after he removed it. One edit zoomed the entire site into oblivion. At another point, mysterious AI-generated bear art appeared and prompted Chueh to wonder out loud whether his own work had become \u201ccringe.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere were definitely moments where I was like, \u2018What is happening right now?\u2019\u201d he says, laughing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But he didn\u2019t have to go back to hand-coding HTML every time he wanted to change something. He could tell Remixer what wasn\u2019t working, see what it did, and keep going.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI like the fact that you could talk to it,\u201d he says. \u201cYou could just say, \u2018This is what I\u2019m looking for.\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process also reminded him just how much web design had changed while he wasn\u2019t paying attention. Terms like \u201chero image,\u201d \u201cdynamic content,\u201d and \u201cintegrations\u201d were a long way from the internet he learned on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI need Clippy more than ever now,\u201d he joked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As he worked, Chueh kept coming back to a fairly simple idea for what the new site needed to do: bring the different pieces of his online life together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI would want a website that consolidates my online presence into a singular place,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new <a href=\"https:\/\/lukechueh.com\/\">lukechueh.com<\/a> brings together his paintings and other work, news and exhibitions, links to his store and social accounts, contact information, and a way for people to keep up with what he\u2019s doing. Instead of sending people across different platforms to find his work, shows, store, and updates, he now has one place to point them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For someone who hadn\u2019t seriously designed a website in more than a decade, getting there took some adjustment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think that Remixer is a great tool to help get me started,\u201d he says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-1024x576.png\" alt=\"\" class=\"wp-image-17395 lazyload\" data-srcset=\"https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-1024x576.png 1024w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-300x169.png 300w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-768x432.png 768w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-96x54.png 96w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-192x108.png 192w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-682x383.png 682w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-512x288.png 512w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-877x493.png 877w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-784x441.png 784w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-460x259.png 460w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1-920x517.png 920w, https:\/\/news.dream.press\/news\/wp-content\/uploads\/2026\/10\/Remixer-\u00b7-Option-1.png 1300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The value of not having to think about web hosting<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reason Chueh has stayed with the same web host for more than 20 years is rather simple.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A friend recommended DreamHost, it was within his price range, and it worked.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf it works, and they\u2019re not fleecing me, why not?\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That lack of drama is part of what he likes about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI like the silent partner,\u201d he says. \u201cI like the idea that I\u2019ve been collaborating with DreamHost for all these years and I haven\u2019t had to think about it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are already enough things competing for Chueh\u2019s attention, and his hosting doesn\u2019t need to become another one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, his website didn\u2019t need much attention either. It stayed online while he focused on making art, building his career, and keeping up with all the other places artists are now expected to show up online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, after 14 years without a major update, he decided it was time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m excited to finally update my website,\u201d he said when he started working with Remixer. \u201cIt hasn\u2019t been updated in 14 years.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, the new <a href=\"https:\/\/lukechueh.com\/\">lukechueh.com<\/a> is live, and it only took him 14 years to get around to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>New to DreamHost?<\/strong> Start with <a href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\">Remixer<\/a> and build a site that gives your work a place of its own.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Already a DreamHost customer? <\/strong>Try <a href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\">Remixer<\/a> and give that website update you&#8217;ve been putting off a shot.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the early 2000s, Luke Chueh spent his nights bouncing between underground warehouse art shows in downtown Los Angeles and long hours at a computer trying not to accidentally break his website. The art scene he stepped into after moving to LA in 2003 was chaotic in the best possible way. There were one-night exhibitions [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":17391,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"","footnotes":""},"class_list":["post-17377","customer-spotlight","type-customer-spotlight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In an Unpredictable Art Career, One Thing Stayed Steady\u00a0 - DreamHost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.dream.press\/news\/customer-spotlight\/in-an-unpredictable-art-career-one-thing-stayed-steady\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In an Unpredictable Art Career, One Thing Stayed Steady\u00a0 - DreamHost\" \/>\n<meta property=\"og:description\" content=\"In the early 2000s, Luke Chueh spent his nights bouncing between underground warehouse art shows in downtown Los Angeles and long hours at a computer trying not to accidentally break his website. The art scene he stepped into after moving to LA in 2003 was chaotic in the best possible way. There were one-night exhibitions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamhost.com\/news\/customer-spotlight\/in-an-unpredictable-art-career-one-thing-stayed-steady\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamHost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DreamHost\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T20:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamhost.com\/news\/wp-content\/uploads\/2026\/10\/Luke-Chueh_LA-Artist_DreamHost-Customer-Spotlight.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1364\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dreamhost\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In an Unpredictable Art Career, One Thing Stayed Steady\u00a0 - DreamHost","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.dream.press\/news\/customer-spotlight\/in-an-unpredictable-art-career-one-thing-stayed-steady\/","og_locale":"en_US","og_type":"article","og_title":"In an Unpredictable Art Career, One Thing Stayed Steady\u00a0 - DreamHost","og_description":"In the early 2000s, Luke Chueh spent his nights bouncing between underground warehouse art shows in downtown Los Angeles and long hours at a computer trying not to accidentally break his website. 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