{"id":3443,"date":"2018-01-01T18:00:00","date_gmt":"2018-01-01T18:00:00","guid":{"rendered":"https:\/\/news.dream.press\/?post_type=announcement&p=3443"},"modified":"2025-05-06T18:36:48","modified_gmt":"2025-05-06T18:36:48","slug":"why-your-website-still-matters-2018","status":"publish","type":"announcement","link":"https:\/\/news.dream.press\/news\/announcements\/why-your-website-still-matters-2018\/","title":{"rendered":"Why Your Website Still Matters in 2018"},"content":{"rendered":"\n

A great website<\/a> is an online expression of your image or personality. So it should reflect you, as an individual or as a company, in a way that helps your audience understand where you\u2019re coming from and what you do.<\/p>\n\n\n\n

I don\u2019t think anyone would argue that the web would be better if every website looked and acted the same. Yet that\u2019s exactly what people and companies do when they only engage with their audience on social platforms. They homogenize themselves \u2014 and lose control of the conversation.<\/p>\n\n\n\n

Prioritizing Your Online Presence<\/h2>\n\n\n\n

When you\u2019re running a small business, there\u2019s never enough time in the day. I certainly understand why time-strapped people choose to prioritize their social media presence<\/a> over their own website. That\u2019s where the eyeballs are and where people are most likely to see what you\u2019re saying \u2013 and give you that warm fuzzy \u201cLike\u201d or comment. And while Facebook is definitely an essential aspect of having an online presence, it shouldn\u2019t come at the expense of owning the content<\/a> on your website.<\/p>\n\n\n\n

The first time you post on Facebook and skip adding the same update to your website, it might feel like a weight was lifted. Maintaining your website can feel like work, while Facebook makes it feel like fun. It\u2019s right alongside pictures of your friends\u2019 new babies, pets, and trips to faraway places . . . so how could it not be fun?<\/p>\n\n\n\n

But as times passes and your website content languishes, you\u2019re harming your online persona and reputation. Not updating your website for months at a time is a common content mistake<\/a> and could lead potential visitors to wonder if you\u2019re still alive!<\/p>\n\n\n\n

Even worse, if you give them outdated or incorrect information, they\u2019ll form doubts about the quality of your work. If you can\u2019t handle small details, how can you be trusted to handle larger details or projects?<\/p>\n\n\n\n

Related:<\/strong> Spring Clean Your Website With This 13-Point Checklist<\/a><\/p>\n\n\n\n

Get The Right Tools to Push Out Content<\/h2>\n\n\n\n

It\u2019s not all doom and gloom, though. There are gobs of tools available to help!<\/p>\n\n\n\n

For a lightweight approach, there are plugins for WordPress<\/a> and other CMS engines to pull in your latest Facebook, Twitter, and Instagram posts, to name a few, and bring them back into your website\u2019s feed. That keeps your site feeling fresh so people know you\u2019re alive and where to interact with you online.<\/p>\n\n\n\n

If you can put in a bit more work, tools like Meet Edgar<\/a> can help you push website content out to your Facebook page \u2014 with a bonus of being able to send your content to multiple social platforms at once.<\/p>\n\n\n\n

Another example: if you\u2019re a band or musician, a tool like ReverbNation<\/a> will let you post upcoming shows along with audio and video clips in one place and have them show up everywhere at once. And similar tools exist for other types of content as well.<\/p>\n\n\n\n

So, never fear! You\u2019ll find one that works for you and your business.<\/p>\n\n\n\n

Related:<\/strong> Take Your Content Strategy Up a Level with a Content Audit<\/a><\/p>\n\n\n\n

Update Your Website For Lasting Relationships<\/h2>\n\n\n\n

Ultimately, this boils down to prioritization. There\u2019s only so much you can do in a day, so you\u2019ve got to make hard choices about what you won\u2019t do.<\/p>\n\n\n\n

The allure of saving time by only updating Facebook or Twitter is definitely real, but it\u2019s a mistake. Sure, there are lots of people on social media<\/a>, but that\u2019s exactly why it\u2019s a loud and often chaotic mix of information. As a result, your unique personality can get lost in the noise. Social platforms are the \u201cgrand bazaar\u201d of the web, and bazaars aren\u2019t really a great place to form a lasting relationship.<\/p>\n\n\n\n

Instead, turn your attention to building your website and create a place for lasting conversations and sustainable relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"

A great website is an online expression of your image or personality. So it should reflect you, as an individual or as a company, in a way that helps your audience understand where you\u2019re coming from and what you do. I don\u2019t think anyone would argue that the web would be better if every website looked […]<\/p>\n","protected":false},"author":13,"featured_media":3444,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Prioritizing your website over social platforms has never been more important. One of DreamHost\u2019s founders explains why your online presence still matters in 2018.","footnotes":""},"class_list":["post-3443","announcement","type-announcement","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhy Your Website Still Matters in 2018 - Website Guides, Tips & Knowledge<\/title>\n<meta name=\"description\" content=\"Prioritizing your website over social platforms has never been more important. 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