{"id":15059,"date":"2026-02-12T10:00:00","date_gmt":"2026-02-12T18:00:00","guid":{"rendered":"https:\/\/news.dream.press\/news\/?post_type=announcement&p=15059"},"modified":"2026-04-07T14:39:33","modified_gmt":"2026-04-07T21:39:33","slug":"10-years-of-dreamhost-shop","status":"publish","type":"announcement","link":"https:\/\/news.dream.press\/news\/announcements\/10-years-of-dreamhost-shop\/","title":{"rendered":"10 Years of DreamHost + .SHOP"},"content":{"rendered":"\n

If you\u2019re building an online business in this day and age, chances are you\u2019re doing at least some <\/em>of it on social. TikTok Shop, Instagram, or maybe some new app we haven\u2019t even heard of yet. While those platforms are incredible for discovery, there\u2019s a catch:<\/p>\n\n\n\n

If your entire business lives on someone else\u2019s app, you don\u2019t really own it. <\/p>\n\n\n\n

That\u2019s why we\u2019re excited to celebrate! This year marks a milestone worth putting in bold: 10 years of partnership between DreamHost and .SHOP,<\/strong> the ecommerce-focused top-level domain (TLD) operated by GMO Registry<\/a>. <\/p>\n\n\n\n

The Story<\/h2>\n\n\n\n

Back in January 2016, GMO Registry was awarded the rights to operate the .SHOP domain. Later that year, .SHOP became available for general public registration. Since then, DreamHost and GMO Registry have worked together to help creators, entrepreneurs, and online sellers claim a clearer, more intentional place on the internet. <\/p>\n\n\n\n

A decade later, that mission matters more than ever.<\/p>\n\n\n\n

Why .SHOP?<\/h2>\n\n\n\n

The ecommerce landscape has changed drastically over the last 10 years. Social platforms like TikTok and Instagram have made it easier than ever to start selling \u2014 but they\u2019ve also introduced new risks. <\/p>\n\n\n\n

Algorithms change. Accounts get restricted. Entire storefronts can disappear overnight. <\/p>\n\n\n\n

That\u2019s where a dedicated domain saves the day. A .SHOP domain gives sellers something increasingly rare online: ownership. It\u2019s a permanent home for your brand, independent of any single platform, policy update, or trend cycle. <\/p>\n\n\n\n

Kicking Off A New Video Series<\/h2>\n\n\n\n

To celebrate 10 years of collaboration, DreamHost and GMO Registry are launching a new video series focused on modern ecommerce and digital ownership. <\/p>\n\n\n\n

The first video in the series breaks down exactly why creators are choosing .SHOP domains, even if they already sell on social platforms, like TikTok Shop.<\/p>\n\n\n\n

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